Julius du Bois Design & Marketing

Project: Brand Identity

OVERVIEW: The need for rebranding came after re-evaluating my business goals and the types of clients I wanted to attract moving into my second year of business and the need to start scaling up.

CHALLENGES: Once I have established the desired direction I wanted to take for my brand, the challenge was creating a minimalistic logo that is both elegant and approachable without mixing too many fonts. I wanted to refrain from using colour but  wanted to  keep the yellow as an accent.

SOLUTION: An elegant font and very prominent icon with just a touch of yellow.

RESULT: An elegant logo that can be used on various branding items and media, focused on higher-end clients without alienating small and medium-sized businesses.